bahama breeze

When the little things get lost when it is owned by a big company.In more cases, Chipotle closed nascent brands because it looked impossible for them to grow to a point where they materially impacted earnings. That’s also partially why McDonald’s sold its stake in Chipotle, well before the Mexican chain became the giant it has grown into. McDonald’s itself closed down its CosMc’s experiment because it made more sense to integrate some of that chain’s beverage menu into the core brand rather than growing another franchise.It’s hard to be a brand at a company that owns multiple larger brands, because it’s not worth it for management to focus efforts on your growth. When a company owns multiple major restaurant chains with high growth potential, it may not be the right owner for a smaller, more chain.That’s not a comment on whether than chain offers good food — McDonald’s probably always liked the menu at Chipotle — but a decision as to where resources can best be used.Darden Restaurants Inc. (DRI) has come to that decision about one of its brands, and the end of that relationship may not be pretty.The CEO given more color on the decision to shut down or sell Bahama Breeze. “And then lastly, on the decision on Bahama Breeze, we have, when we look at our portfolio and we try to determine what brands we add to our portfolio, we have criteria. And [those] criteria should be what we look at to keep brands in our portfolio,” he shared.0:04/0:45